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Niche Market Products & Example

Niche Market Products

1. Ulysse Nardin

According to the CEO of Ulysse Nardin – a Swiss brand that exports wristwatches to countries in all the continents of the world – the company is going to expand its presence in Pakistan because its timepieces have consistently sold in good quantities over the last six years.

2. Lehman's

Lehman's ships old-fashioned, non-electric merchandise all over the world through their website. their diverse customer base includes missionaries and doctors working in developing countries; homesteaders and environmentalists living in remote areas; people with unreliable electricity living on islands and mountains; second home owners, hunters, and fishers.

3. Ties

It focuses exclusively on men's neckties and related products. Fashion retailer Kathy Marrou founded the company alone during the early years of online retailing, replacing her general clothing retail operation with one focused only on ties. As of 2011, Ties.com claims to offer the most comprehensive selection of neckwear anywhere in the world.

4. Lefty’s

Lefties in San Francisco sells products specifically designed so that left-handed people won’t feel … left out. Whether you’re looking for sewing sets or pink guitars, you’ll find a left-centric version at Lefties.

5. Fred

They specialize in producing a range of novelty items for use around the house while entertaining. According to them “We’ve got a big brick factory that’s powered by childhood memories, a strong dislike for gift certificates at special events, and an endless urge to find new ways to make milk come out of your nose.”

6. Zumiez

Zumiez is a niche retailer that sells products related to surfing, skateboarding and snowboarding. It targets a primarily young group of consumers. Zumiez sells its products online through its own website and third-party online sellers, as well at retail locations throughout the United States. Zumiez stores carry some products not made by Zumiez but within the niche scope of boarding and surfing.

7. Star Plus

STAR India launched a 24-hour yoga channel only for the people who are more concerned with their health.

8. Surf Excel

HUL launched Surf Excel and clearly targeted it at the premium end of the detergent market. “Our target audience is the premium segment today and I am very focused on that segment alone,” avers Arun Iyer, CD, Lowe Lintas

9. Ary

ARY Qtv is a Pakistani television channel with a Sunni Islam religious focus, producing programs mainly focusing on the Ahle Sunnat Wa Jama'at school of thought in Ummah

10. Porsche concentrates on the sports car

Top 5 Business Alternatives To Facebook

With accusations flying that Facebook is gaming its own algorithms so that users have to pay for ads to reach followers who used to see their stories automatically, many companies are looking at alternatives for online marketing. The situation isn't that simple, and Facebook will likely remain an effective marketing tool in the future, but it may be worth diversifying a company's marketing strategies now while the opportunity presents itself. There are plenty of alternatives out there, and some of which may even prove more effective for marketing than Facebook.

PinterestPinterest, the next social media giant, is a visually-oriented social networking site where users can post, share and organize images. Even smaller companies have found success connecting with large numbers of followers on the site, provided that they have beautiful photos to share. It takes very different strategies to be successful on Pinterest than on Facebook, but it's an excellent platform for promoting home decor, food and other easily photographed products.

PathFor a smaller, but higher quality audience, Path may be a good fit. With Path, users can only share with 150 people, which means that each connection is far more likely to see content and pay attention to it. For businesses offering exclusive products or services, a more select audience could prove beneficial. Just by distributing content exclusive to those 150 contacts, a business may be able create a much deeper tie than on other sites. Path also offers the opportunity to connect closely with other members of an industry or high-level contacts.

Google+As Google+ is evolving, it's becoming a better fit for businesses of all sizes. Small businesses looking to build a marketing plan may want to seriously consider getting onto this platform. Some features include individual pages, which act almost identically to personal accounts and are easy to set up quickly. As an added bonus, Google+ is integrated with many other Google tools. Google+ Local and Google Maps can draw on a business' Google+ page to display better and more accurate information about that company when someone searches for it. In addition to sharing updates and photos on the network, Google+ users can also hold Hangouts, video conferencing sessions, send event invitations to each other's calendar and more.

TumblrTumblr is a 'microblogging' tool where users can post updates, much like they would to Facebook. Followers can subscribe to a specific account. However, there isn't quite the flexibility in communication on the site that some other social networks offer. In addition to being a fast way to share content with users interested in a particular topic, Tumblr also has the added benefit of helping improve search engine rankings for those companies that invest time in creating content that links back to their main site effectively.

NextdoorFor companies/individuals looking to connect with extremely local audiences, rather than the entire Internet, a local network like Nextdoor may prove far more effective. While it isn't available in every community yet, the site is slowly creating hyperlocal networks that facilitate the residents of different neighborhoods getting to know their own areas better. Businesses can't become members, at least at this point, but individuals can, which may help in building a personal brand online and in local markets. Locals can also recommend favorite businesses in the area and companies can buy advertising on the site.

The Bottom LineThere are hundreds of social networks out there. While no business can be on all of them, it may be worth considering a few of the smaller options, as well as the big alternatives to Facebook, to reach audiences that few other companies are focused on. A company may find that it can reach the exact audience it needs by moving to a more targeted network. There are plenty of opportunities for marketing a business without relying on Facebook.

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