Niche Market Products & Example

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Niche Market Products

1. Ulysse Nardin

According to the CEO of Ulysse Nardin – a Swiss brand that exports wristwatches to countries in all the continents of the world – the company is going to expand its presence in Pakistan because its timepieces have consistently sold in good quantities over the last six years.

2. Lehman's

Lehman's ships old-fashioned, non-electric merchandise all over the world through their website. their diverse customer base includes missionaries and doctors working in developing countries; homesteaders and environmentalists living in remote areas; people with unreliable electricity living on islands and mountains; second home owners, hunters, and fishers.

3. Ties

It focuses exclusively on men's neckties and related products. Fashion retailer Kathy Marrou founded the company alone during the early years of online retailing, replacing her general clothing retail operation with one focused only on ties. As of 2011, Ties.com claims to offer the most comprehensive selection of neckwear anywhere in the world.

4. Lefty’s

Lefties in San Francisco sells products specifically designed so that left-handed people won’t feel … left out. Whether you’re looking for sewing sets or pink guitars, you’ll find a left-centric version at Lefties.

5. Fred

They specialize in producing a range of novelty items for use around the house while entertaining. According to them “We’ve got a big brick factory that’s powered by childhood memories, a strong dislike for gift certificates at special events, and an endless urge to find new ways to make milk come out of your nose.”

6. Zumiez

Zumiez is a niche retailer that sells products related to surfing, skateboarding and snowboarding. It targets a primarily young group of consumers. Zumiez sells its products online through its own website and third-party online sellers, as well at retail locations throughout the United States. Zumiez stores carry some products not made by Zumiez but within the niche scope of boarding and surfing.

7. Star Plus

STAR India launched a 24-hour yoga channel only for the people who are more concerned with their health.

8. Surf Excel

HUL launched Surf Excel and clearly targeted it at the premium end of the detergent market. “Our target audience is the premium segment today and I am very focused on that segment alone,” avers Arun Iyer, CD, Lowe Lintas

9. Ary

ARY Qtv is a Pakistani television channel with a Sunni Islam religious focus, producing programs mainly focusing on the Ahle Sunnat Wa Jama'at school of thought in Ummah

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